In 2025, the stars aren’t just aligning—they’re investing. While the public may still associate cryptocurrency with tech bros and financial gamblers, a growing number of entertainment celebrities are diving deep into digital assets. Some are building empires, others are embroiled in scandal, and a few are riding the blockchain wave with surprising savvy.
Here are the 10 entertainment celebrities secretly building crypto portfolios—what they’re buying, how much they’re investing, and the controversies they’ve triggered.
1. Snoop Dogg
Snoop isn’t just rolling blunts—he’s rolling up Ethereum wallets and NFT collections. An early adopter of crypto, Snoop’s pseudonymous identity as “Cozomo de’ Medici” was outed after his million-dollar NFT collection was revealed. He’s reportedly holding over $10 million in various tokens including Bitcoin, Ethereum, and Dogecoin.
Snoop’s NFT drops, including A Journey With the Dogg, sold out within minutes. He also partnered with The Sandbox to create a “Snoopverse,” monetizing fan interaction via land sales and digital merch. In 2025, he came under fire for performing at the Trump Crypto Ball, resulting in a massive social backlash and loss of over 500,000 followers.
2. Lindsay Lohan
Lohan’s crypto journey is as dramatic as her early 2000s tabloid run. She launched an NFT collection in 2021 on Rarible that sold for tens of thousands in ETH. But things turned scandalous when she promoted altcoins like Tron (TRX) and LohanCoin, only to later be charged by the SEC for failing to disclose that she was paid to promote them.
In 2025, she’s made a comeback with an NFT collab with a Metaverse fashion house and claims she’s “here to stay” in the Web3 space. Still, investors burned by her early pump-and-dump promos remain skeptical.
3. Paris Hilton
The self-declared “Queen of the Metaverse” has turned crypto influencer. Paris was one of the earliest celebrities to embrace NFTs, releasing tokenized versions of her art, music, and digital fashion in collaboration with brands like Superplastic and Origin Protocol.
She holds a diversified crypto portfolio including Bitcoin, Ethereum, and Tezos. Paris hosted multiple Metaverse events on Decentraland and continues to promote women-led NFT projects. She faced criticism for promoting the now-defunct EthereumMax (EMAX) token, which dropped over 98% in value—but unlike others, she wasn’t charged.
4. Tom Brady
While known for his quarterback skills, Brady’s also a major Web3 entrepreneur. He co-founded Autograph, an NFT platform that partnered with athletes and celebrities to sell limited-edition collectibles.
He’s admitted to holding Bitcoin and Ethereum, and was one of the top celebrity endorsers of the now-collapsed FTX exchange. Brady was named in a class-action lawsuit, with critics accusing him of misleading fans into risky investments. As of 2025, he’s staying low-profile but still holds a multi-million-dollar crypto wallet tied to Autograph revenues and residuals.
5. Serena Williams
Serena doesn’t tweet about coins—but she moves markets behind the scenes. Through Serena Ventures, she’s invested in major crypto infrastructure including Coinbase, Bitski, and blockchain development platforms.
While she keeps her personal holdings quiet, it’s known that she has exposure to BTC and ETH through her firm’s diversified assets. In 2024, she was named in a class-action lawsuit accusing celebrities of “aggressively hyping volatile crypto startups” without disclosures—but no formal penalties followed. Her position as a power broker in crypto VC remains strong.
6. Billie Eilish
Eilish may not flaunt coins on socials, but her marketing team is all-in on blockchain. Her tours in 2024–25 featured token-gated merch and exclusive blockchain-backed fan experiences. Select concert tickets were minted as NFTs that doubled as access keys to virtual backstage content.
Billie’s quiet, strategic use of crypto in fan engagement models is praised by Web3 analysts. No known controversies, no shady promotions—just calculated branding that makes her a case study in next-gen entertainment monetization.
7. Logic
Rapper Logic made headlines in 2020 for dropping $6 million into Bitcoin during the early bull run. That investment, unshaken by the 2022–23 downturn, has ballooned in value during Bitcoin’s 2025 surge. Logic has stated that crypto gave him “financial clarity.”
His wallet, traced via public records, suggests holdings in BTC, ETH, and Polygon (MATIC). He’s released several NFT-backed music projects and frequently references crypto in interviews. A rare example of a celebrity who invested early, held, and didn’t get sued.
8. Mike Tyson
The boxing icon’s crypto journey began with Bitcoin Direct partnerships and endorsement of Bitcoin ATMs. Tyson also launched his own NFT collection featuring custom artwork and autographed boxing memorabilia.
In 2023, scammers exploited his image in fake Bitcoin ATM promos, leading to widespread warnings—but Tyson himself was not involved in the fraud. In 2025, he continues to support crypto education and is rumored to be holding both BTC and ADA (Cardano).
9. Gwyneth Paltrow
The Goop mogul has always had a taste for the avant-garde. Paltrow served as an advisor for crypto wallet startup Abra, and reportedly made early investments in Ethereum and Bitcoin through private equity channels.
She’s also experimenting with blockchain-based wellness certifications, offering “clean beauty provenance” via smart contracts. Critics have questioned the science behind some of her wellness NFTs—but no legal action has followed. Gwyneth is one of the few who’s using blockchain for brand authentication rather than profit.
10. Reese Witherspoon
Reese stepped into Web3 with a strategic media move—partnering her company Hello Sunshine with the World of Women (WoW) NFT collection to promote women-led digital storytelling. While prices of WoW NFTs dropped over 75% after initial hype, Witherspoon has doubled down on NFT-based IP development.
She hasn’t commented publicly on her personal holdings, but industry insiders confirm she owns ETH and Solana, and is quietly funding Web3 storytelling startups. Her approach is slow-burn, but industry watchers say she’s laying the foundation for Hollywood’s NFT-native future.
🔍 Final Takeaway
From flashy NFT drops to low-key VC-backed infrastructure plays, entertainment celebrities are not just playing the crypto game—they’re shaping it. Whether you’re a fan or a skeptic, it’s clear: in 2025, Hollywood has its wallet in the blockchain.
