Hold onto your shapewear, because the pettiest, most calculated feud in Hollywood is officially hitting the beauty aisle. Kanye West is back, and his current obsession isn’t music or controversy—it’s revenge on Kim Kardashian, delivered via his new wife, Bianca Censori.
Insiders are whispering that the new power couple is plotting an “aggressive wave of fashion and beauty launches” designed not just to compete with Kim’s billion-dollar SKIMS and SKKN empires, but to “mirror” them. This is not a friendly rivalry; this is a “calculated brand war” aimed directly at the former Mrs. West’s bottom line and her sanity.
The December 11 Mystery: The First Shot Fired
The first official salvo in this deeply personal conflict is set for December 11. Censori, the 30-year-old former architectural designer from Melbourne, has launched a mysterious new website announcing a launch on that date. While the specifics are still under wraps, sources close to the couple confirm this is only the opening volley in a much larger, coordinated campaign.
Kanye sees this as his revenge play—he’s determined to outdo Kim on every front,” a source spills. “Bianca’s brand is being crafted to mirror hers on purpose. It’s designed to compete directly with everything Kim has created.”
The audacity is truly breathtaking. West, 48, who married Censori in December 2022 shortly after their meeting at his Yeezy label, is taking his notorious need for control and turning it into a very public, very expensive power move. It’s an act of weaponized branding, using his new wife’s rising profile to hit Kim where she has invested the most: her self-made, carefully cultivated empire.
Kim Is ‘Furious’ at the Copy-Cat Plot
And how is the reigning queen of shapewear handling this digital declaration of war?
She is, to put it mildly, “furious.”
Kim Kardashian, 44, is reportedly convinced that her ex-husband is pulling all the strings in this puppet show. This isn’t just about business competition; she sees it as a deliberate effort to humiliate her publicly.
“She’s convinced Kanye is pulling all the strings here,” a friend explains. “He’s been hinting for months that he’s planning to ‘reclaim his crown’ and make Bianca the next superstar. Kim feels like he’s taking everything she worked for and weaponizing it against her.”
The irony is not lost on anyone who followed the former couple’s tumultuous relationship. Kanye West was instrumental in shaping Kim’s fashion evolution, transforming her from reality star to high-fashion muse. Now, he’s allegedly using that exact same playbook to mold his new wife into a “mirror image” rival.
The Stripped-Back, SKIMS-Core Vibe
The visual evidence supporting Kim’s paranoia is hard to ignore.
Bianca Censori’s newly stripped-back social media presence now heavily features provocative, minimal, and often lingerie-based photos. The vibe is strikingly reminiscent of the early branding and aesthetic of SKIMS—a brand built on subtle, yet powerful, body-conscious intimacy.
“From the visuals to the overall vibe, Bianca’s photos are pure SKIMS,” an industry insider notes, adding that this is “entirely intentional.”
This is quintessential Kanye. He’s built his entire brand, from Yeezy to his political stunts, on stirring the pot and leveraging controversy for attention. This latest move is his way of asserting control and sending a loud, clear message to his ex: “I made you, and I can make your replacement.”
For Kim, it’s not just a business threat; it’s a profound personal drain. “She feels stuck in a cycle she can’t break,” her friend sighs. Whenever Kim starts to move on, Kanye finds another way to pull her back into the drama. She says it’s draining—she’s always on edge, waiting for the next thing he’s going to do.”
The Pygmalion Project: ‘Creating’ a Star
The core of this bizarre brand war lies in Kanye’s belief that he is the architect of celebrity—that he literally “created Kim’s image” and can simply repeat the process with Bianca.
“Everyone close to them can see exactly what’s going on,” a source states plainly. “Kanye’s been shaping Bianca into a replica of Kim for a while now—he still picks her outfits, tells her how to act, even how to present herself. It’s controlling, almost fixated.”
Censori, who has recently gained massive international attention for her increasingly revealing and controversial fashion choices (all reportedly directed by West), is said to be fully onboard. She views the transformation and the accompanying drama as her “ticket to international fame.” One insider reveals that Bianca told West earlier this year it was time “to turn her into a star or she was done.” She is now “fully committed—even if it means following Kim’s blueprint step by step.
This entire spectacle is less of a legitimate business strategy and more of an extended, elaborate piece of performance art designed to settle a personal score. It’s the ultimate manifestation of a celebrity trying to reclaim cultural influence after facing a widespread backlash—in West’s case, losing major sponsorships over antisemitic and violent online outbursts.
Will It Stick? The Unshakable SKIMS Empire
While the gossip is electric, industry observers remain skeptical about the long-term success of this “mirror image” attack.
Kim’s brand is practically unshakable,” a Hollywood business source asserts. SKIMS has achieved critical mass, securing massive funding rounds and building a reputation for quality and inclusion. It is no longer just a celebrity brand; it’s a true retail phenomenon.
However, the source admits Kim is “uneasy.” She knows that while West’s latest gamble may not sink her financial empire, he is capable of stirring up endless public chaos. And in the age of viral celebrity, chaos, when orchestrated by a genius, is still a form of currency.
This calculated, chaotic collision between an unshakable empire and a brand built on personal revenge will be the defining celebrity spectacle of the season. Will the clone conquer the queen, or will this simply be a footnote in the SKIMS success story? Stay tuned, but don’t forget to grab your popcorn—and maybe a SKIMS bodysuit—before the December 11 launch.